SEARCH ENGINE OPTIMIZATION

Search engine optimization is the holy grail of the digital marketing world. As we all know, just having a digital presence is not enough. Any business operating in our technology-based culture must show up in search engines online. If you’ve been in business any length of time, you know that achieving a first page ranking is challenging, and you are probably inundated daily by companies offering to boost your ranking to number one. Truly understanding how SEO works, especially for small business, can help you separate fact from myth when it comes to search engine optimization.

Motto Marketing fully appreciates the pressure small business owners are under to be visible online. We also know that trying to manage one’s own digital optimization can quickly take over a business owner’s schedule, preventing him or her from actually running the business. Achieving organically solid rankings on Google and other search engines is possible for your business. Motto Marketing will help you build a quality web presence that works with search engine criteria for optimized rankings, and we will empower you to make sound decisions with SEO and your budget.

We put our experience and training in search engine optimization to work for you. We know Google, and we will teach you how to use it to your advantage. Your existing digital footprint is full of data, which we will assess for consistency and searchability. We’ll develop a plan to expand or streamline your business listings, to update your website for the keywords that your potential customers are searching, and to develop content that supports your search goals. Motto Marketing will work with you to implement the plan on a timeline that doesn’t overwhelm your schedule. We’ll consider your capacity for the updates and offer additional resources as needed. We’ll analyze the results over a period of several months to track long term improvement and sustainability in the optimization, making adjustments as needed.

Are you ready to take control of your search engine ranking? Contact us to optimize your business where your future customers are looking.

 

The Motto Marketing Approach in Action Ground Luminosity Wellness Spa

Background: Ground Luminosity Wellness Spa is an established business with plans for growth. The website was a few years old, and the client never felt that it supported the business. The client was using an SEO consulting company but had no confidence that the results were worth the monthly cost.

Assess: Motto Marketing performed a digital audit to review Ground Luminosity’s online presence. This extensive audit studied how the spa was showing up on social media, Google, organic page mentions, directory listings, website content, and search services. Motto Marketing made a detailed list of all mentions and reviewed them for consistency and searchability.

Plan: In addition to actionable tasks to improve adherence to search engine protocol, Motto Marketing and Ground Luminosity developed a new content strategy. The new strategy would include a road map for maintaining searchability as the company grows and adds services.

Implement: Motto Marketing encouraged Ground Luminosity to update their business listings across the web. This helped the owner fully grasp the scope of the company’s online presence and how that presence impacts their searchability. Using a checklist developed during the planning stage, Motto Marketing empowered Ground Luminosity to apply their new understanding of SEO and take ownership of their online reputation. The website was also updated to strategically incorporate keywords throughout the content to make connections between potential client searches and the spa’s offerings.

Analyze: With consistent business listings and descriptions throughout the digital space, the search rankings improved quickly. Though there were immediate measurable results, search engine optimization is a long-term commitment. Motto Marketing and Ground Luminosity reviewed the data 3 months after the updates were complete. Google Analytics revealed an increase in traffic and qualified leads on par with the spa’s goals.

“As a solo-preneur who has been wearing the many different hats required to run a business, I know how difficult it can be to decide to hire someone to do a job that seems easy to do yourself.?Within days of Adriana helping me redo my site, I had 3 or 4 perspective clients reach out to me. Adriana is easy to work with and is efficient with your time and $$. I would recommend her to anyone looking to grow their business! I’m so glad I did!” – Heather

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